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CANADIAN INDUSTRY ONLINE - DECEMBER 2011
program. As management we must lead by
example.”
When it comes to CanChem’s marketing
strategy, the company is not trying to
reinvent the wheel. Petersen adds: “It’s all
about relationships and when we go out and
talk to people, we are not just trying to sell
the products that we have, we are looking for
the problems that people are currently
experiencing and constantly developing
products and practices that solve the
problem.”
Petersen joined the company in 1995 when
she was 24 years old. As a female executive,
she has seen tremendous personal and
professional success leading a superior team.
• Oil and gas production analysis
• Waterflood systems analysis
• Oilfield chemical audits
• Custom chemical formulation
• Core flow studies
• Wax/asphaltene content in oil
• Sludge characterization
• Rock/fluid and fluid/fluid
compatibility analysis
• Oil composition
• Viscosity and wettability studies
• Scale and corrosion studies
• Solids in water evaluations
• Injection well testing
• Pressure falloff tests analysis
• Step rate tests analysis
• Water quality evaluations
• Field performance and optimization
• Emergency response planning
• Acid gas disposal
OTHER S ERV I CE S
She took over the role of president from her
mentor, Harvey Heinrichs, P.Eng., who is
still doing engineering consulting work for
the company. She adds: “He was the most
amazing mentor. I learned so much from him
and feel so fortunate to have this amazing
opportunity. I certainly have different ideas
and I am bringing in fresh people who are
capable of being a part of this culture.”
CanChem has also hired a business
coaching service, which has helped Petersen
maintain focus on the company’s growth. In
2011, she spent the year developing a
strategic plan for hiring and training. “In
doing that, over the course of the next year, I
want to finish up with the stabilizing of
those new employees; putting them out in
the marketplace and making them feel secure
on their own and within our team. We need
to focus on maintaining consistent new
business and me being out there and
marketing our company more and more.”
• Turflo/HF – a highly effective, buff-
ered, phosphoric-based HF acid system
that can be used in both dolomitic and
sandstone formations.
• Turflo Descaling Acid – a pre-pack-
aged phosphoric / hydrochloric acid
system for cost-effective descaling and
stimulation of oil, gas and injection
wells.
• Cansolv 50 – a cost-effective ap-
proach for removing wax and asphal -
tene deposits from pumps, tubulars and
the near wellbore.
PRODUC T S
CANCHEM - INDUSTRY FEATURE
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