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CANADIAN INDUSTRY ONLINE - NOVEMBER 2012
for a client, the Cognitive X team
knows that being agile and inventive
can help get to the right solution, fast-
er.
“
The reason for our frequent use
of iterative SCRUM agile methodol-
ogy is that it gives us the framework
to manage your project with great ef-
ficiency. This highly effective approach
produces early results and allows
us the flexibility to respond quickly
to change, even in late development
stages,” the company explains. Being
flexible means having the freedom to
explore even less popular routes when
tackling a project, a path that the busi-
ness itself often takes, as a small play-
er: “we are more adaptable right now
as a small company in this industry,”
says Aubé.
He hypothesizes that many of
Canada’s most successful businesses
are the smaller ones because they are
flexible. “In the end, if you look at
small business in Canada—if you look
at the growth of our GDP it really is
related to those small companies that
start from 2-3 people and then grow to
larger corporations, because they can
adapt to changing conditions.”
FUTURE GROWTH
What’s next for a young blossom-
ing company from the East Coast? Ac-
cording to Aubé, “We don’t necessar-
“
In the end, if you look at
small business in Canada—if
you look at the growth of
our GDP it really is related
to those small companies
that start from 2-3 people
and then grow to larger
corporations, because they
can adapt to changing
conditions.”
ily want to grow too fast. That might
be an uncontrolled growth situation.
We’d like to grow steadily year over
year.”
The team at Cognitive X definite-
ly understands their own variable—
that being adaptable is the key to suc-
cess. “It’s important to understand
the steps in growth. We want to be in
front of growth rather than chasing it,”
Aubé says.
However, the company also will
address organizational structure as
they move ahead, realizing the need
for well-laid plan. “Eventually we
need to come up with a strong vision
and policies on how we do things,” he
continues. “I would like to also start
working on the company instead of
inside the company, take a step back
from consulting and let the team do
the work; I would like to appoint an
account manager, for instance.”
Cognitive X serves a wide range
of clients including individuals and
small business, as well as those in the
insurance, education, manufacturing,
government and large industry sectors.
As the company attracts more clients,
more companies will have a better
understanding of their own business
variables, with the help of the Cogni-
tive X team.
“
I would like to also start
working on the company
instead of inside the com-
pany, take a step back from
consulting and let the team
do the work; I would like to
appoint an account manager,
for instance.”
COGNITIVE X INC.