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CANADIAN INDUSTRY ONLINE - OCTOBER 2013
C
REATED IN 19 9 7,
the CFC
Media Lab provides a unique
training, research and production
think-tank environment for emerging
new media content developers, practi-
tioners and companies. An internation-
ally acclaimed and award winning
facility, graduates of the CFC Media
Lab emerge as leaders in the world of
interactive media, produce innovative
projects and start up 21st century com-
panies.
Since 1997, CFC Media Lab has
graduated more than 200 profession-
als through its various programs and
services including Interactive Art &
Entertainment Programme (IAEP), In-
teractive Project Lab (IPL), Interactive
Narrative Feature Program (INFP),
and NBC Universal Multiplatform
Matchmaking Program (MMP). Over
100
interactive new media content
products have been developed and
delivered in a variety of platforms.
Recent productions have been seen at
the SJ01 Biennale, 2010 Vancouver Cul-
tural Olympiad, 2011 Nuit Blanche at
the Bata Shoe Museum. Ground-break-
ing productions include, Canada’s first
interactive feature film, Late Fragment
and the dynamic mobile visualization
project of What’s Your Essential Cin-
ema, co-produced with TIFF.
The CFC Media Lab has a 15-
year track record of being successful at
building collaborative environments
for creative transformation and we are
currently working on several new ini-
tiatives that will be launched in 2012
with key industry stakeholders.
UPCOMING PROJECTS
BODY/MIND/CHANGE
Enabling participants to experi-
ence what it is like to live inside a Da-
vid Cronenberg film, TIFF and the Ca-
nadian Film Centre’s Media Lab (CFC
Media Lab) have co-produced Body/
Mind/Change, an elaborate multi-me-
dia production with creative direction
by Lance Weiler, and starring David
Cronenberg, that presents the plausible
science fiction found in his work as
scientific fact.
In Body/Mind/Change, Cronen-
berg partners with BMC Labs, a fic-
tional biotech firm, to develop biotech
enhancement implants inspired by
the intellectual property found in his
films, such as Scanners, Videodrome
and eXistenZ. Cronenberg is the first
participant in the project. At launch on
Oct. 25, registered participants will be
guided through an episodic interactive
narrative that functions as a simulator
for training their PODs (Personal-On-
Demands). Anyone who completes
this three-part experience will be guar-
anteed a unique POD generated from
their behaviour during the simula-
tions.
Sign up now at
-
change.ca and register to be one of the
first to receive the next generation bio-
tech recommendation engine).
Presenting partner for Body/
Mind/Change is the department of
Canadian Heritage’s Canada Interac-
tive Fund, with support provided by
the Government of Ontario. Executive
producers are Noah Cowan, Ana Ser-
rano and Shane Smith. Ana Serrano is
the producer.
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