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CANADIAN INDUSTRY ONLINE - OCTOBER 2013
T
HI S MONTH , WE
introduce
you to CEG, an industry leader
in broadcast and digital communica-
tions throughout North America that
has been in operation for more than 25
years. CEG is a communication and
production organization with many
years’ experience creating, producing
and marketing engaging programs
with one purpose in mind: sharing
information. Whether it’s for the wise
consumer planning mealtimes for fam-
ilies or the patient living with breast
cancer… CEG’s educational campaigns
and television programs empower
audiences, helping them make better
choices.
CEG now brings years of business
programming experience into Canada
with the upcoming launch of Canadian
Business Spotlight. A national broad-
cast series, “Spotlight” combines pow-
erful business acumen with an innova-
tive spin to each episode.
CEG partners with corporations and
organizations to create campaigns and
television specials that are produced to
share the most compelling content and
current topics available. CEG is dedi-
cated to bringing viewers the most reli-
able and up-to-date information about
today’s choices through its programs.
CIO is pleased to present an exclusive
with Patricia Elliott Sayer, President of
CEG.
How has CEG stayed on the cut-
ting edge of programming since the
company started?
CEG has always kept its finger on
the pulse of current trends across vari-
ous industries and that has continu-
ally been reflected throughout all of
our programming. From our “Health
&
Family” series with Dr. Marla Shap-
iro addressing disease awareness and
quality of life to our “Better Living”
franchise sharing lifestyle solutions,
each episode is designed to educate
and empower audiences with curated
information by connecting with top
companies for each segment.
What would you say makes
CEG’s content distinct?
Anyone can produce content,
what sets CEG apart is how we em-
brace cohesive corporate strategies,
and convey each story with useful
information while engaging viewers.
That starts with a team that is passion-
ate, creative, talented and dedicated to
their craft. Both in front of the cameras
and behind, we are fortunate to have
amazing people that are committed to
creating the highest quality content.
Are there any new programs on
the horizon for CEG over the next
year?
Actually, there are a lot of ex-
citing programs in development for
Pharma & Biopharmaceutical
Agriculture & Farming
Food & Beverage
Energy & Sustainability
Finance & Investing
Real Estate & Mortgage
Automotive & Transportation
Hospitality & Tourism
Retail & Franchise
Healthcare & Insurance
Education & Learning
Corporate Responsibility
Next Generation Technology
Tech Gear, Apps & Websites
Would you like to share your company’s story?
Contact Canadian Business Spotlight at/ 561-265-4115.
NATIoNAL BRoAdCAST TELEvISIoN SERIES
Spotlight topicS
From entrepreneurs and executives to investors
and industrialists, this series will be the one to
watch for all things business!
premiering 2014
HAL
RoBERTS
KATE
GAjdoSIK
CINdy
BuRGESS
oN-AIR CoRRESPoNdENTS
