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CANADIAN INDUSTRY ONLINE - APRIL 2013
E
VEN WI TH THE
changes in-
curred in the recently an-
nounced budget plan, a common goal
of many Canadian small businesses
and entrepreneurs remains unmoved
–
the goal of company growth. One
way in which business expansion can
be attained is by introducing a new
idea. Launching a new idea can raise
public awareness of your company,
which may result in new customers
and higher profits, as well as differen-
tiate your offerings from that of your
competitors.
Prior to launching a new idea for
your small business, there are a few,
very critical steps to consider when
developing a launch strategy. In order
to best position a company to grow,
new ideas are launched following vigi-
lant, thorough planning and research.
Ideas that are launched simply for the
sake of putting out a new idea do not
always yield success and progression.
Identify the desired goal and results
which you would like to achieve, and
develop a tailored strategy to help
reach your goal.
TIPS FOR LAUNCHING A NEW IDEA
INCLUDE:
•
Research helps you think things
through thoroughly. Studying and
research are critical steps to take in
order to best position your idea’s
launch to achieve maximum success
and growth. Research can reveal if
your idea is already on the market
or ways to learn from the mistakes
and successes of your predecessors
and differentiate your services. An
idea that is not properly thought
through could be detrimental and
costly to your company.
•
Test your idea with other people,
especially with current and potential
customers. Consumers and testers
can offer valuable insights that you
may not have already considered.
Take the time to ask questions and
listen to those around you to devel-
op a better understanding of your
customers’ needs and preferences to
best position your idea for optimum
growth.
SMALL BUSINESS
